Wednesday, 21 May 2008

  • Computer Services

    Green no longer just a fad in consumer tech


    MENLO PARK, Calif.--The practice of playing up a company's green policies for show was the new black for the past few years. But now actually making and selling green products is what's hot because of its potential to put a business in the black.

    At the 2008 Consumer Electronics Emerging Technologies Summit held here in Silicon Valley, venture capitalists, business consultants, entrepreneurs, and representatives of some of the largest consumer electronics companies in the world discussed the new wave of innovation in a rapidly commoditizing industry. It basically comes down to two words: energy efficiency.

    And the reason it's important? Because it can make a product stand out. And if consumers can see a real benefit to using products that are environmentally conscious, they'll buy it. And that's potential profit for vendors and manufacturers.

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